Market and Distribution Strategy

Business Position in the Public

Power Foods Industries Limited has earned much recognition in the public for their participation in the war to eradicate malnutrition in the Tanzanian society to build healthy nation. Through participation in the International Trade Fairs, Power Foods products received recognition and awarded the following (just to mention a few): in 1999 - Bronze Medal - in Food and Bevarage category, In 2000 - Silver Medal - in Food and Bevarage category in the Agriculture Fair organized in the country in the year 2000, Power Foods received the 1st Prize.

Tanzania premier maize flour, processed from selected, natural and heathy Tanzanian maize. Super Sembe is ideal for preparing stiff and soft porridge for the whole family. Super Sembe is distributed to Schools, Institutions, feeding centers and Supermarkets in East Africa. It is available in packages ranging from 1kg, 2kg to 50kg.

CSB/MAIZE SOY BLEND

This is a pre-cooked blend of maize soybeans, Vitamins, mineral and sometimes sugar and dry milk. The product is formulated using World Food Programmed (WFP) specification. The product is well balance with nutrients. Suitable for use as soft porridge for elderly and grown up children, adults, undermalnourished and the family as a whole. Mostly distributed in refugee camps, school feeding programmes, orphanage centers and institutions as a food supplement. Available in 1Kg, 25Kg and 50Kg packages.

This is half pre-cooked nutritious healthy porridge product processed from a blend of natural health Tanzanian soybeans, maize and rice. The product is suitable for the young, elderly and grown-up children to replace plain maize flour porridge which is less nutritious. Available in 1 - Kg package. Highly digestible. Most suitable for children with less appetite. Prepared in 10 minutes.

Improved nutritious, well balance and easily digestible formulation suitable for the sick and HIV-affected group. Prepared from selected types of wheat, soybeans, maize, millet with additional sugar vitamins, minerals and sometimes milk. formulated using World Food Programme (WFP) formula. Widely distributed in HIV-AIDS affected groups by donor agencies.Indian Mix is a pre-cooked instant product, which can be prepared in less than 5 minutes. Available in 1Kg, 2Kg, 25Kg and 50Kg packages.

Premier nutritious healthy product processed from selected naturally grown Tanzanian grain and cereals such as millet, soybeans and maize blend with vitamins and mineral. Used for preparation of soft porridge. A recommended product for healthy growth for children and the whole family. Distributed in East African countries and packed in 1/2Kg and 1Kg packages.

A unique selected naturally grown sorghum from Tanzania lowlands Highly recommended for healthy growth for diabetic people.
Used for preparation of stiff and soft porridge. Take up to 10 minutes to prepare. Available in 1/2Kg, 5Kg and 10Kg. Widely distributed in Tanzania market.

Improved formulation for 6-month babies, it is a nutritious porridge pre-cooked by modern technologies using extruder cooker. Processed from selected organic Tanzania cereals and grains namely soybean, germinated millet, rice and sweet potatoes. The product can be consumed as instant porridge since is pre-cooked. It is well balanced and can easily be digestive by babies and young children. It is a weaning food for infants. Can be prepared in less than 5 minutes. Available in 1/2 Kg package.

A delicious nutritious instant porridge pre-cooked by extruder processed from selected Tanzania natural millet, soybeans, geminated cereals and anti-oxidant. can be prepared in less than 5 minutes and is suitable for people with limited preparation time

The product is recommended for active family members, teenagers, athletes and soccer players. Because of its well-balanced nutritional value, it is ideal for sick and HIV/AIDS affected people.

The product can simply be consumed by stirring in hot water or hot milk. Available in 1/2 kg box packet. Recomended for travellers as travelling kit.

A delicious and a well-balanced nutritious instant porridge processed from natural grade one rice, maize, soybeans, vitamins and mineral blend. It can easily be digested and can be prepared in less than 5 minutes. Suitable for the whole family to replace less nutritious plain maize flour meals. Available in 1Kg package

This is 100 percent natural whole organic Tanzanian soybeans processed into an instant soybean powder. Used to prepare healthy, hot soy drink bevarage without caffeine and cholestoral free. Just add hot water or milk and sugar to your taste. Recommended for the whole family. Available in 200-gm satchet, 250gm and 1/2Kg box packages.

Highly nutritious, well balanced and healthy porridge made from a blend of natural Tanzanian Soybeans, finger millet and sardiness. Suitable for under-malnourished children and the sick. Takes 10 minutes to prepare. Available in 1\2Kg packet

Natural grown millet from Tanzania highlands. Highly nutritious, rich in vitamins, minerals and amino acids

Used for preparation of stiff and soft porridge. A recommended product for healthy growth especially for nursing mother and children.Can be prepared in less than 10 minutes. Available in 1\2Kg. 1Kg and 25Kg packages.

Unique taste of Tanzania sweet cassava tuber grown along costal regions. The flour is unique because of the coastal weather which gives it a clear white colour. Suitable for preparation of variety of food products from traditional dishes, stiff and soft porridge, cakes, biscuts, spagheti, doghnuts etc. Available in 1Kg, 5Kg, 10Kg and 25Kg packages.

Processed from selected Tanzania organic whole soybeans into soymilk. Higly nutritious milk product and is recommended for people with cow milk protein intolerant, including infants, children and grown-up. The milk is safe and ready to drink. Packed in 250gm satchets and bottles, kept under refrigiration. The milk is cholestoral free.

All spices are hand picked and well selected from Zanzibar. They lovely aroma will make you enjoy the natural spices taste. Recommended for all kinds of dishes as source of natural anti-oxidants.

Spices are packed in 100gm and above. The list of spices we supply are:

Whole natural soybeans cooked by modern technology. Used to enrich foods with less protein. It is a high protein source, recommended for the whole family.

Baked from enzyme active soybean meals and other ingredients. The unique hot soy bread and round small bread are baked using traditional baking techniques to give the bread a unique home-made taste.

Recommended for everybody as a healthy product with recomm

ended fibre levels. Available in 500gm package.

ENERGY BOOSTER

The products we supply are available in 1Kg, 2Kg 10Kg and 25Kg packages and are as follows: